Client
Altered Reality
Year
2024
Category
3D animation
/// Layered Reality launched presale tickets for Elvis Evolution, a multi sensory immersive experience set to open in London’s Docklands in May 2025. I was brought on to support the campaign with a TV ad, later displayed on the Outernet screens.
/// The initial brief focused on keeping content safely contained within the screen. Given the scale and visibility of the format, this felt like a missed opportunity. I proposed an anamorphic approach, using perspective and depth to make elements appear as though they were breaking out of the screen.
///Once aired, it became the only anamorphic ad in rotation, helping it stand apart visually in a crowded environment. Above is a behind the scenes look at the Blender setup, showing the single shot camera system used to achieve the effect.
